ARTS HOUSE (DIGITAL CONTENT STRATEGIZING) - 2024
This was a project under Digital Content Marketing and using content pillars, touchpoints and strategy to help come up with a content plan for the Arts House Singapore. I worked together with my group mates to come up with content ideas, captions as well as the rationale.
This was a project under Digital Content Marketing and using content pillars, touchpoints and strategy to help come up with a content plan for the Arts House Singapore. I worked together with my group mates to come up with content ideas, captions as well as the rationale.
ASIAN FILM ARCHIVE - 2023
This was a group project assigned under our module (Digital Marketing) where we had to come up with and present a playbook for AFA's campaign, "Save Our Film".
Through this project, my group and I implemented core concepts we learned such as environmental research, social media audits, social media brand personality, and media management guidelines such as keyword monitoring, SEO, etc.
Through this project, my group and I implemented core concepts we learned such as environmental research, social media audits, social media brand personality, and media management guidelines such as keyword monitoring, SEO, etc.
AWARE SINGAPORE - 2023
This was a group project assigned under our module (Advertising) where we had to come up with an ad campaign for AWARE on the topic of gender inequality especially in the household.
Through this project, we focused on the views of Mothers and the struggles they face and wanted to raise awareness about it through a campaign (3 phases). We made use of campaign architecture, campaign tribes, and research to come up with the campaign. We implemented a website (as you can see below), a video as well as posters to aid in the campaign.
Through this project, we focused on the views of Mothers and the struggles they face and wanted to raise awareness about it through a campaign (3 phases). We made use of campaign architecture, campaign tribes, and research to come up with the campaign. We implemented a website (as you can see below), a video as well as posters to aid in the campaign.
Website landing page
JBL - 2023
This was a group project assigned under our module (Building a Brand) where we had to come up with a campaign proposal for JBL's Partybox product line as well as brand research for JBL.
Through this project, we did various amounts of things such as coming up with the prototypes for the campaign as we had to plan out a physical space for the consumers brand research, interviews, user personas, etc.
Through this project, we did various amounts of things such as coming up with the prototypes for the campaign as we had to plan out a physical space for the consumers brand research, interviews, user personas, etc.
CHINGAY SINGAPORE - 2022
This was a group project assigned under our module (Branding Fundamentals) where we had to come up with a campaign proposal for Chingay Singapore.
This was the first social media campaign I did with group mates and through this project, I used skills such as video editing, research, SWOT & STEEP, Affinity mapping, POEMS, User Journey, etc.
This was the first social media campaign I did with group mates and through this project, I used skills such as video editing, research, SWOT & STEEP, Affinity mapping, POEMS, User Journey, etc.
